Assistant Director Entry Value Segment

Website Ooredoo Qatar

Job Description:

Achieve the segment revenue and profitability by proactively managing and fulfilling segment targets (Revenue, APRU, Gross, Churn and Net, etc) and KPIs according to yearly budget and quarterly/rolling forecast.

Job Responsibilities:

  • Plan, manage and execute market communication plans (quarterly/yearly) cross segment wise in coordination with Brand and Coms, and sales channels.
  • Define, implement and manage Entry Value Segment mobile commercial strategy covering pre- paid plans for B2C customers in accordance to company strategy.
  • Proactively identify, develop and implement necessary plans, activities and corrective actions accordingly.
  • Develop a value based “more for more” driven proposition strategy by integrating mobile (prepaid) services and content/OTT/Gaming/VAS and other services.
  • Define, implement and manage usage and retention strategies to increase ARPU, service usage (OTT, VAS, etc.) and cross/upsell. Reduce churn and increase win-back through targeted activities.
  • Define strategy for OTT, Entertainment, Gaming and other VAS services as a part of the propositions. Liaise and align with Product Development and Digital Team for partner management, contracts, integration, etc.
  • Monitor and track market development, gain customer and competitor insight by utilizing market research and analytics
  • Define the communication strategy and key messages based on the value propositions to be implemented by the Brand and Marcoms team

Job Details:

Company: Ooredoo Qatar

Vacancy Type: Full Time

Job Location: Doha, Qatar

Application Deadline: N/A

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