Assistant Director Entry Value Segment

Job Description:

Achieve the segment revenue and profitability by proactively managing and fulfilling segment targets (Revenue, APRU, Gross, Churn and Net, etc) and KPIs according to yearly budget and quarterly/rolling forecast.

Job Responsibilities:

• Plan, manage and execute market communication plans (quarterly/yearly) cross segment wise in coordination with Brand and Coms, and sales channels.
• Define, implement and manage Entry Value Segment mobile commercial strategy covering pre- paid plans for B2C customers in accordance to company strategy.
• Proactively identify, develop and implement necessary plans, activities and corrective actions accordingly.
• Develop a value based “more for more” driven proposition strategy by integrating mobile (prepaid) services and content/OTT/Gaming/VAS and other services.
• Define, implement and manage usage and retention strategies to increase ARPU, service usage (OTT, VAS, etc.) and cross/upsell. Reduce churn and increase win-back through targeted activities.
• Define strategy for OTT, Entertainment, Gaming and other VAS services as a part of the propositions. Liaise and align with Product Development and Digital Team for partner management, contracts, integration, etc.
• Monitor and track market development, gain customer and competitor insight by utilizing market research and analytics
• Define the communication strategy and key messages based on the value propositions to be implemented by the Brand and Marcoms team