Digital Marketing Manager

Website Accor

Job Description:

Manage the online marketing and e-commerce functions of the Hotel through the implementation of diverse strategies, which are market focused, supportive to Sales & Marketing plans and in line with both Area and Company’s Mission and Vision.

Job Responsibilities:

  • Ensure content (promotions, packages, photography etc.) of the website remain accurate, optimized for search engines and brand compliant by developing and managing the website using Content Management System.
  • Manage and update hotel’s website to ensure that navigational links are clear and overall design and usability of the website reflects Hotel values and standards.
  • Perform regular audits to ensure content, photography, videos and links are up to date, working and fully utilized on Hotel Website and all third-party channels.
  • Research, establish, publish and implement marketing methods and processes to existing online offerings to improve e-Commerce sales performance.
  • Manage content and imagery on the OTA sites (i.e., Expedia Network etc.) through the Revenue Director contacts.
  • Compile best practice and arrange effective sharing.
  • Constantly monitoring relevant search engines with respect to various key words and ensuring optimized website to gain better ranking in the search results for the brand website.

Job Requirements:

  • Minimum 3 years of experience at any marketing function, preferably in the digital marketing field
  • Familiarity with Google Analytics or other web analytics tools and metrics
  • Familiarity with Content Management systems.
  • Passionate about the digital world, self starter and Fast learner
  • Strategic thinker and decision maker
  • Past experience purchasing online display advertising and coordinating online campaigns
  • Basic html knowledge an asset
  • Comfortable working with photo-editing software; Photoshop for example.

Job Details:

Company: Accor

Vacancy Type: Full Time

Job Location: Abu Dhabi, United Arab Emirates

Application Deadline: N/A

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