Corporate Identity Manager

Job Description:

The purpose of this position managing implementation of brand strategy, managing physical & virtual assets of brand identity development, naming development, consultancy on proposition positioning, identity guideline development and management, brand asset management and budget management

Job Responsibilities:

• Work closely with Commercial Communications, Channel Communications and Corporate Communications to ensure cross-partner collaboration in delivering communications elements
• Delivery of brand related or brand driven projects across all departments
•  Manage brand driven experience rollout
• Consult on development of communication strategy across Corporate, Enterprise and Consumer communications
•  Activity reporting and active collaboration with Planning & Performance function
•  Manage successful development of all brand communications
• Support Brand Development Team leader in Brand driver, Trademark protection (with Legal), Brand risk mitigation plan
• Manage on-going agency partner relationships to drive efficiency and productivity
•  Day-to-day liaison, alignment, briefing/debriefs and project delivery with counterparts in Commercial
• Communications, Channel Communications and Corporate Communications
• Work consultatively with Marketing and Customer Experience to support definition & delivery, across
• Proposition Design, Communications Development, Retail Experience, Call Centre interactions and other aspects of brand delivery
• Oversee brand strategy implementation and key associated deliverables

Job Requirements:

• Minimum 7 to 12 years of experience in Brand and/or Marketing Communications roles
• Minimum Bachelor’s degree in Mass Communications/related
•  Must be a good strategic thinker with a proven track record
• Prior experience in Telecoms, integrated communication, communications
• Branding consultancy or advertising agency experience is preferred