Corporate Identity Manager

Website Du

Job Description:

The purpose of this position managing implementation of brand strategy, managing physical & virtual assets of brand identity development, naming development, consultancy on proposition positioning, identity guideline development and management, brand asset management and budget management

Job Responsibilities:

  • Work closely with Commercial Communications, Channel Communications and Corporate Communications to ensure cross-partner collaboration in delivering communications elements
  • Delivery of brand related or brand driven projects across all departments
  •  Manage brand driven experience rollout
  • Consult on development of communication strategy across Corporate, Enterprise and Consumer communications
  •  Activity reporting and active collaboration with Planning & Performance function
  •  Manage successful development of all brand communications
  • Support Brand Development Team leader in Brand driver, Trademark protection (with Legal), Brand risk mitigation plan
  • Manage on-going agency partner relationships to drive efficiency and productivity
  •  Day-to-day liaison, alignment, briefing/debriefs and project delivery with counterparts in Commercial
  • Communications, Channel Communications and Corporate Communications
  • Work consultatively with Marketing and Customer Experience to support definition & delivery, across
  • Proposition Design, Communications Development, Retail Experience, Call Centre interactions and other aspects of brand delivery
  • Oversee brand strategy implementation and key associated deliverables

Job Requirements:

  • Minimum 7 to 12 years of experience in Brand and/or Marketing Communications roles
  • Minimum Bachelor’s degree in Mass Communications/related
  •  Must be a good strategic thinker with a proven track record
  • Prior experience in Telecoms, integrated communication, communications
  • Branding consultancy or advertising agency experience is preferred

Job Details:

Company: Du

Vacancy Type: Full Time

Job Location: Dubai, UAE

Application Deadline: N/A

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