Customer Analytics

Website Tanfeeth

Job Description:

This role will be responsible for data analysis, profiling and modeling activity to increase understanding of the propensity of a customer responding to different treatments and messages, throughout the customer journey (acquisition, cross-sell, manage, retention, etc.

Job Responsibilities:

  • Collaborate with key stake holders (such as Products ,segments, Channels) giving insights on the appropriate use of analysis, reports (and models/models scores) so that they understand and use the output effectively, so further customer targeting opportunities can be identified.
  • Review and monitor compliance to the internal control systems that are in-line with Bank’s policies and procedures.
  • Develop and test models in alignment with the optimized campaign lifecycle in order to drive increased conversion and ultimately achieve increased customer value
  • Monitor propensity model performance; identify opportunities to continually optimize the targeting and commercial performance of campaigns and offers
  • Introduce and implement modeling capability within CLM function and lead the process for integrating modeling into strategic decision making process of Business
  • Design, develop and implement highly efficient Propensity / Predictive models and continually refine models to achieve maximum conversions and revenues with SAS Tool.
  • Drive the development of testing methodologies to improve customer and offer targeting, proposition development and model predictability
  • Develop, review and coordinate preparation of procedures manuals for “ Modeling” in line with the business objectives

Job Requirements:

  • Candidates should have excellent Communication and Presentation skills. Candidate will be expected to work on high impact presentations for business stakeholders highlighting key insights: risks, opportunities, key indicators, etc.
  • Advanced knowledge of Microsoft Access and Excel
  • Solid quantitative and computer skills
  • Base SAS certified professional will be preferred
  • Knowledge of Project Management with strong Quality Assurance focus on all deliverables
  • Strong negotiation and influencing skills, with both internal business partners and service providers, as well as external partners and vendors. Solid written and verbal communication skills to bridge business and technical insights and perspectives.
  • Bachelor’s Degree in Finance, Applied Mathematics, Statistics, Computer Science, Decision Engineering, Database Analytics or related discipline required; Master’s Degree preferred.
  • Must have at least 6-10 years of total experience, with at least 4 years of banking experience in analytics on the retail product side.
  • Candidate should have significant hands-on experience on SAS EG & EM and should be highly efficient in Base SAS coding and Macros.
  • Should be upskilled in data integrations between data warehouses, marts, financial systems, and operational systems using a combination of ETL tools, reporting tools and data interfaces.
  • Strong Analytical and problem solving skills. Open to work under challenging and dynamic environment
  • Advanced knowledge of SAS models and SAS data mining

Job Details:


Company: Tanfeeth

Vacancy Type: Full Time

Job Location: Dubai, UAE

Application Deadline: N/A

To apply for this job please visit www.linkedin.com.


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