Customer Engagement

Website Etisalat

Job Description:

Experienced Digital growth marketing manager with 10+years of experience in online marketing, including 5 years+ team management experience. The ideal candidate will have a strong background in developing and executing strategic campaign plans for online apps with a deep knowledge in terms of strategizing Campaigns via Online Martech tools for Multicategory apps.

Job Responsibilities:

  • Analyze customer data to identify key trends and behaviors and develop targeted messaging and campaigns to drive desired outcomes.
  • Develop and execute strategic campaign plans for an online marketplace based multicategory app
  • Oversee and approve the quality of content created by copywriters and designers for commercial campaigns.
  • Measure the engagement KPI’s of the app like MAU, DAU, MSU, revenues, churn, and provide insights to the commercial team on reasons for changes in performance and suggestions for improvement.
  • Use analytics and data to drive informed decision-making, including identifying areas of underperformance and implementing solutions to improve KPIs.
  • Collaborate closely with other teams on acquisition strategy and understanding the flow of traffic to app.
  • Own the marketing calendar and determine the optimal product and campaigns to achieve the best performance.
  • Be visionary and analytics thinking and result oriented.
  • Be able to work on growth marketing and omnichannel marketing tools, build campaign journeys, and measure the ROI.

Job Requirements:

  • 8-10 years of experience in app growth marketing, Campaign management, Omni channel marketing, Digital marketing & Analytics
  • Master’s Degree in Business Administration or any related human science

Job Details:

Company: Etisalat

Vacancy Type: Full Time

Job Location: Dubai, UAE

Application Deadline: N/A

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