Customer Lifecycle and automation Manager

Website Majid Al Futtaim

Job Description:

The SHARE Rewards Programme in Majid Al Futtaim is seeking a strong Marketing Manager for Customer Lifecycle and Automation. This role will lead the continued growth and development of our award-winning customer lifecycle that drives customer lifetime value by creating strong engagement strategies that drive value to the customer and the Majid Al Futtaim Group. We are looking for a high-impact marketer who develops and executes customer journey and lifecycle strategies .

Job Responsibilities:

  • Interpret Data From Different Sources Across Each Marketing Campaign (I.E. Email, Push, App, Sms, Etc.) To Formulate Key Insights And Opportunities For Optimizing Performance.
  • Develop Strategies To Enrich Member Data, Enhance Collection Of First Party Data And Continually Drive Improvements In Marketing Data Verification And Usage.
  • Leverage Robust Data And Insights To Manage And Optimize Campaigns And Ensure The Effectiveness Of Lifecycle Strategies.
  • Manage The Life Cycle Team And Automation Platforms – Including Platform Knowledge, Processes And Upskilling Of All Relevant Team Members And Agencies.
  • Develop Optimal Engagement And Lifecycle Strategies With The Right Products, Features And Services To Build Trusted Relationships And Ultimately Achieve Share Business Goals.
  • Develop Campaign Measurement / Kpis To Measure Effectiveness Of All Executions And Communications.
  • Work With Agencies And Contractors To Create Impactful Content (Creative And Copy) Customized To Various Target Audience And Types Of Communications

Job Requirements:

  • Experience In Email Automation Processes And Use Cases Over 8 Years Of Experience In Creating And Executing Customer Lifecycles.
  • Strong Understanding Of Digital Marketing Techniques Like Impact Of Apple Privacy Policy, Drag & Drop, A/B Testing.
  • A Thorough Understanding Of Customer Lifecycle Management From Strategy Through To Execution
    Bachelor’S Degree In Marketing, Engagement Or Relevant Field – Preferred: Master’S Degree In A Relevant Function.
  • Over 8 Years Of Experience In Marketing Automation.

Job Details:

Company: Majid Al Futtaim

Vacancy Type: Full Time

Job Location: Dubai, United Arab Emirates

Application Deadline: N/A

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