Divisional PA & Brand

Website Alshaya

Job Description:

The Divisional PA and Brand CSR Manager for the Starbucks division across Mena and TR regions, will be to lead the PA agenda and its execution: will actively promote the growth agenda of the brand, through store openings, introduction of new technology, innovation, investments, and service models. Serving as spokesperson for regional and local market needs this person will be responsible for maintain as well as establishing relationships with media and third-party stakeholders on behalf of Starbucks-Alshaya. This person will also act as the primary point of contact for any reputational issues, leading a comprehensive crisis communications strategy that can span geographies and languages in line with the Starbucks-Alshaya footprint in the MENA, TR regions.

Job Responsibilities:

  • Protect Starbucks reputation with customers, media, stakeholders and partners by overseeing Starbucks reactive media relations and supporting the corporate affairs vice president on issues management with key markets and licensees
  • Develop and drive strategy for executive communications both internally and with media/external stakeholders; develop positioning plans and dedicated narrative for the division leadership team- Serve as spokesperson as needed for regional and local market needs and create relationships with media stakeholders engagement for Starbucks- Lead cross functionally to deliver a long-term Sustainability strategy, viable and compelling for each region, engages Division leadership team for inputs, support and approval.
  • Operates in collaboration with the EMEA Starbucks sustainability director and the Alshaya Head of sustainability and the input of the regional leadership teams- Similarly, leads cross functionally to deliver a long-term CSR strategy for Tr and MENA that embraces and eventually expand the current MENA CSR program- Engages the regional management to turn the strategy into a measurable yearly action plan, to mobilize relevant regional resources and execute the agreed agendaServe as a communications liaison for the following cross function teams:
  • Help drive the corporate communication strategy and plan development for the MENA and TR region based on the regional business strategy that deliver a growth message and contribute to establish coffee authority in the region.
  • Drive execution for both regions- Promote reputation and business through support of regional narrative; corporate media strategy and relations; executive engagement strategy and spokesperson development. Leverage resources across the region and work with the in-house and agency teams to evolve our communications programme to support effective storytelling across the region

Job Requirements:

  • Strong skills in strategic planning, analysis and project management. Highly skilled in insight-led strategy and big idea development to deliver brand communications aimed at shifting perceptions- Highly skilled in stakeholder management, can engage senior business leaders with effective presentation and communication skills.
  • Proven Expertise in brand strategy, leading brand communication for a global brand and PA sizeable experience in the MENA region for a global or regional brand.
  • Proven Expertise in brand strategy, leading brand communication for a global brand and PA sizeable experience in the MENA 12 years or more of experience are required, out of which 3-5 years’ experience in PR agency management would be ideal
  • Skilled in multi-channel communication management, with considerable experience in digital communications and media partnerships and content production

Job Details:


Company: Alshaya

Vacancy Type: Full Time

Job Location: Dubai, UAE

Application Deadline: N/A

To apply for this job please visit www.linkedin.com.


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