Head Digital Marketing

Website Apparel Group

Job Description:

We are looking for an experienced Head Digital Marketing to be based at our Dubai office to work in conjunction with our Marketing department.

Job Responsibilities:

  • Drive the implementation and use of marketing technology for improved performance and measure the return on investment of various initiatives.
  • Leverage data analytics to identify trends and insights and optimize spend and performance based on the insights.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Implement and manage robust CRM strategies to build a lasting digital connection with customers, improving customer retention and driving sales growth.
  • Implement and manage a robust performance marketing strategy, ensuring our marketing efforts are data-driven and yield high returns on investment.
  • Oversee all digital marketing channels (e.g., website, blogs, emails, and SEO) to ensure brand consistency.
  • Work closely with internal teams, including sales and product development, to create cohesive and customer-centric marketing strategies.
  • Evaluate and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Lead and manage the digital marketing team, ensuring clear roles, responsibilities, and performance expectations.
  • Develop and execute a comprehensive and data-driven digital marketing strategy that enhances brand visibility, customer engagement, and market share in the Gulf region.

Job Requirements:

  • Strong understanding of how all current digital marketing channel’s function.
  • A minimum of 10 years of experience in digital marketing, with at least 5 years in a leadership role. Experience in the Gulf region is a significant advantage.
  • Proven experience in designing and implementing successful digital marketing campaigns, including performance marketing strategies.
  • A bachelor’s degree in marketing, Business, or a related field is required. An MBA or other relevant post-graduate qualification is preferred.

Job Details:

Company: Apparel Group

Vacancy Type: Full Time

Job Location: Dubai, United Arab Emirates

Application Deadline: N/A

To apply for this job please visit www.linkedin.com.

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