Manager Channel Performance

Job Description:

The role will cover a function within CRM for Channel and Campaign Enhancement across all markets that talabat operate in.

Job Responsibilities:

• Set up and chair cross-functional committee to review and update channel guidelines on periodic basis
• Manage communication capping guidelines by channel/topic with Data Science inputs and in coordination with Campaign Ops sub-team in CRM
• Influence Country Marketing Managers to improve the quality of their outbound communications based on feedback loop
• Driving strategy for which topics/campaigns are pushed through which channel.
• Constantly monitoring data and enhancing channel strategy
• Implementing feedback loop with Local and Regional teams to enhance Direct Open/CTR on campaigns, highlighting top and poor performing send outs
• Defining and managing guidelines on what campaigns should go through channels and best practices to ensure uniformity and improved performance
• Monitor, identify and highlight consistent abuse by Local or Regional stakeholders of channel guidelines and rules

Job Requirements:

• Ability to develop convincing presentations and messaging to influence stakeholders
• Strong analytical skills
• Experience in fast paced Digital/Start Up environment
• People management experience
• Clear communication skills in English and experience dealing with mid-Senior level management
• At least 5 – 7 years of experience