Marketing Executive

Website Apparel Group

Job Description:

The position is responsible to develop and implement the long and short-term marketing strategies of the brands assigned.
Responsible for brand management, budget management, business development and people management.

Job Responsibilities:

  • Identify current market trends, gather competitor’s data, identify consumer insights to increase brand penetration and brand loyalty in the market.
  • Plan and execute marketing strategies to achieve desired volume, market share and profit objectives.
  • Ensuring to achieve 100% ROI (Measurability Report of ROI expectation needs to be filled before each event).
  • Develop strategic relationships with key accounts from various sectors to understand their requirements.
  • Manage and coordinate all marketing, advertising and promotional activities.
  • Provision customized solutions i.e. products and services as well as cultivating relations for retention and acquisition.
  • Enhance brand visibility and accelerate business growth through aggressive business development strategies.
  • Work closely with the brands assigned and manage the marketing services function to support the brand and ensure that all above and below the line materials are delivered within budget and that the content and quality of all communications enhance the brand and grow the business in line with brand objectives.
  • Conduct competitor analysis by keeping abreast of market trends and competitor moves and identifying prospective clients from various sectors and generating business from the existing.
  • Efficient media management and planning for optimum utilization of resources.
  • Adept in handling all the retail operations detailed market analysis, range and product selections, marketing and client servicing.
  • Manage customer centric operations and ensure customer satisfaction by achieving service quality norms.
  • Integrated communication strategy for enhancing brand equity and brand preference.
  • Responsible for advertising media planning and working with local and national media houses, creative team, researchers and other media contacts for preparing cost effective Media Plan.
  • Align with creative team and visual merchandisers to finalize campaign designs.
  • Formulating marketing plans for overall development and accomplishment of top and bottom-line profitability of the brand.
  • Identify customer segments, buying behavior and preferences through the loyalty program by analyzing their consumption behavior and formulating specific initiative.

Job Details:

Company: Apparel Group

Vacancy Type: Full Time

Job Location: Dubai, United Arab Emirates

Application Deadline: N/A

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