Marketing Manager

Website Landmark Group

Job Description:

Managing & coordinating for territory marketing budget for planning & timely update on Budgets & Media plans.

Job Responsibilities:

  • Analysis of promotions and their net effect on business
  • Negotiate with vendors and contractors to coordinate cost, placement, and scheduling.
  • Create opportunities for Cross Promotion (i.e. Banks, Airline, employee engagement prog) and co-branding.
  • Ensure that all communication material required for the promotions is as per Concept guidelines and sent to the territories within the time frame specified.
  • Manage the territory marketing team requests & support from concept office.
  • Regular follow ups on existing campaign execution & implement.
  • Ensure compliance to Company policies and values.
  • Ensure all aspects of Trade communication – Gift cards, tie ups communication & Loyalty activation are in line with the “Image” of the Brand and target the appropriate audience.
  • Co-ordinate with third party associates & vendors on successful implementation.
  • Ensure consistency in the brand image as per the guideline of the Concept.
  • Ensuring timely execution of promotions across all UAE stores.
  • Recommend events specific to brand / product category / season for the respective country

Job Requirements:

  • Keep abreast of best practices in marketing, global retail brands, competitive / strategic marketing initiatives and trend
  • Manage the group’s Shukran program for the brand on a day to day basis – SPOC for the Group Loyalty team
  • Monthly Presentations with updates on Shukran KPI, Initiatives and progress
  • Acquisition of customers to the program and Store Trade Initiatives.
  • Consumer / Market Research Methodologies

Job Details:

Company: Landmark Group

Vacancy Type: Full Time

Job Location: Dubai, UAE

Application Deadline: N/A

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