Content Manager

Job Description:

We are looking for a creative and experienced Content Manager to join our team. In this role, you will be responsible for creating, sourcing, and managing all aspects of our content strategy, with a focus on parenting, child development and other product and marketing stories. The ideal candidate will have a strong understanding of SEO, social media marketing, video marketing, with the ability to create engaging content that resonates with our target audience.

Job Responsibilities:

• Develop and maintain relationships with industry experts, influencers, and guest contributors to produce credible content with high reach.
• Collaborate with internal teams (category, ecommerce, design, etc.) to create compelling and cohesive content that drives brand awareness, engagement, and conversions.
• Partner with content producers and external sources on additional relevant content for the brand and manage a content calendar to ensure a consistent publishing schedule across all digital channels.
• Research, write, and edit high-quality, engaging, and SEO-friendly content on a wide range of parenting topics, including child development, education, health & well-being, and lifestyle.
• Develop and execute a content strategy to position Babyshop as a thought leader in the parenting and kids retail space.

Job Requirements:

• Proficiency in content management systems (CMS), analytics tools, and social media platforms.
• Exceptional writing, editing, and storytelling skills, with a strong understanding of SEO best practices.
• A minimum of 9-10 years of experience in content creation with a proven experience in creating engaging content for blogs, vlogs, social media, and other digital channels.
• Strong organizational and time-management skills, with the ability to juggle multiple projects and meet deadlines.
• Bachelor’s degree in communications, journalism, advertising or a related field.
• Passion for parenting, child development, and kids retail, with a deep understanding of our target audience’s needs and preferences.