Segmentation Specialist

Website Almarai

Job Description:

This will be responsible to contribute in developing targeted product offerings, events or campaigns based on customer profiles for different segments.

Job Responsibilities:

  • Serve as the go-to person for all segment related queries and requests.
  • Responsible to schedule segmentation reports and perform customer health check for different segments within PBG.
  • Execution of ADHOC segment changes within PBG and between PBG-WBG to ensure customers are tagged to respective segments and RMs based on their profiles.
  • Responsible for continues improvement of customer engagement and satisfaction in line with NPS benchmark and conducting training/sessions for segment relationship Managers.
  • Responsible to manage all projects and initiatives related to Segmentation
  • Identify opportunities for segment upgrades as well as support segment specific campaign offers
  • Support the segment manager in development and management of value proposition strategy across segments
  • Develop and implement segmentation strategies consistent with company`s strategy, competitor landscape and customer needs.
  • Execution of scheduled quarterly segmentation exercise within PBG and ensuring smooth customer movement within segments.
  • Monitor the market to understand and respond effectively to customers’ needs and ensure client satisfaction
  • Manage effective and personalized customer communication for affluent and Private segments with an approach to keep customer informed for any changes done on customer portfolio w r t segmentation exercise performed on a quarterly basis
  • Supporting a annual calendar for segment specific marketing plans including portfolio offers and engagement

Job Requirements:

  • Experience in digital banking project
  • Bachelor Degree
  • Minimum of 5 years’ experience in Banking and at least 2 year experience in channel/product management
  • Customer services & Engagement experience

Job Details:


Company: Almarai

Vacancy Type: Full Time

Job Location: Dubai, UAE

Application Deadline: N/A

To apply for this job please visit www.linkedin.com.


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