Website Chalhoub Group
To keep the innovation journey going, the Group has set up “The Greenhouse”, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women’s Empowerment Principles.
- Monitor the brand’s online reputation & awareness through social listening tools.
- Interact with customers via the brand’s social media accounts.
- Measure and report the performance of all social media content, analyse data to optimize the digital strategy, identify opportunities and conduct tests across all channels.
- Setting key performance indicators (KPIs) for social media content performance, such as targets for a certain
- number of shares or likes and measuring a campaign’s performance against the KPIs.
- Create effective social media content (copy and visual content) following the market’s latest trends that are
- relevant to the brand’s marketing activities.
- Assist the Digital Marketing Manager in the development of the yearly digital marketing strategy; agree on action plans, and initiatives and finalize the yearly campaigns calendar (in line with the Global calendar)
- Using social media marketing tools to create and maintain the brand image.
- Collaborative mentality
- Strong background in social media content creation is essential.
- Copywriting skills in Arabic and English – Arabic speaking is essential.
- Knowing key beauty trends and understanding the social media landscape
- A University Degree in Marketing or any relevant field/ Master’s degree in Digital Marketing is a plus
- Experience in using social media management tools such as TikTok, Instagram, YouTube
Company: Chalhoub Group
Vacancy Type: Full Time
Job Location: Dubai, United Arab Emirates
Application Deadline: N/A
To apply for this job please visit www.linkedin.com.