Social Media Executive

Job Description:

To keep the innovation journey going, the Group has set up “The Greenhouse”, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women’s Empowerment Principles.

Job Responsibilities:

• Interact with customers via the brand’s social media accounts.
• Setting key performance indicators (KPIs) for social media content performance, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.
• Measure and report the performance of all social media content, analyse data to optimize the digital strategy, identify opportunities and conduct tests across all channels.
• Monitor the brand’s online reputation & awareness through social listening tools.
• Assist the Digital Marketing Manager in the development of the yearly digital marketing strategy; agree on action plans, and initiatives and finalise the yearly campaigns calendar (in line with the Global calendar)
• Create effective social media content (copy and visual content) following the market’s latest trends that are relevant to the brand’s marketing activities.
• Using social media marketing tools to create and maintain the brand image.

Job Requirements:

• Strong background in social media content creation is essential.
• A University Degree in Marketing or any relevant field/ Master’s degree in Digital Marketing is a plus
• Collaborative mentality
• Copywriting skills in Arabic and English – Arabic speaking is essential.
• Strong background in social media content creation is essential.
• Experience in using social media management tools such as TikTok, Instagram, YouTube
• Knowing key beauty trends and understanding the social media landscape