Strategy & Planning

Website Careem

Job Description:

We are looking for an experienced Martech expert who will be responsible for supporting the Careem businesses to deliver impactful campaigns by driving initiatives around personalization, automation and content enrichment . This role will work closely with internal and cross-functional teams across global markets to assess, plan and execute the engagement marketing strategy via outbound [email, push, sms, webhooks, digital, etc] and OnApp Marketing channels.

Job Responsibilities:

  • Lead Martech projects requiring API integration with external technology partners and inhouse platforms to drive additional marketing use cases
  • Collaborate with data team to set-up data pipeline required to track content performance across all all CRM channels
  • Lead initiative on CRM Analytics to monitor health of CRM channels and provide recommendation
  • Leverage automation for reducing manual intervention and optimize content operations
  • Collaborate with engineering and product teams to ensure events and customer attributes are accurately configured
  • Support CRM team setting up complex campaigns and troubleshooting campaign issues
  • Optimize performance of outbound marketing channels (Push, WhatsApp, eMail, WhatsApp etc)
  • Manage experimentation roadmap to test and scale new features/construct geared towards increasing impact of CRM initiatives
  • Support in driving usage of gamification construct across CRM channels

Job Requirements:

  • Exposure of working with Python, Javascript and SQL
  • Experience of creating Restful API to communicate between internal micro services and external tools
  • Familiarity with design tools such as Sketch or Figma is good to have
  • Experience of creating dashboards using tools similar to Tableau/Power BI are good to have
  • 2-5 years experience of working in similar role
  • Exposure of working with CRM platform like Braze, Moengage, Clevertap etc
  • Proficient with email coding (responsive design – HTML, CSS, Shopify Liquid) languages

Job Details:

Company: Careem

Vacancy Type: Full Time

Job Location: Dubai, UAE

Application Deadline: N/A

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